A Primer on Policy Communication in Kazakhstan【電子書籍】[ Basskaran Nair ]

＜p＞This book is a timely publication to address the issue of the government’s policy execution capabilities. The crux of policy execution is communication to win the hearts and minds of the people, particularly with regard to complex policies. The book is written as a work manual based on international policy communication best practices and principles, interwoven with case studies from Kazakhstan, applicable in other Central Asian countries as well. The book’s wide range of topics cover media management in a technologically-savvy society, marketing of complexity, planning successful campaigns, soft power management given the country’s aspirations for greater international standing, and forward-looking advice on crisis management and shareholder communication. This is a highly relevant book for the civil service, civic organisations, commercial entities, policy researchers, and international organisations working in or planning to work in Kazakhstan and other Central Asian countries.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。

※ご購入は、楽天kobo商品ページからお願いします。

※切り替わらない場合は、こちら をクリックして下さい。

※このページからは注文できません。